Marketing automation is all the rage these days and it seems every time you turn around, "there's an App for that". The key is to find affordable, scalable solutions that can work with a small business/start-up and grow with the organization without costing thousands and reinventing the wheel. Luckily, we've found one.
Marketers are, by definition, creative. We love nothing better than to come up with the Next Big Idea or -at the very least - a creative new way to position or pitch our products and services.
Great advice from The Muse contributor at Forbes. We're huge advocates of Linkedin, and surprised at how many organizations neglect the power of relational marketing and don't take advantage of this tool.
Back in the day, etiquette rules were fairly simple. However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette. That’s why we’ve compiled the ultimate list of LinkedIn dos and don'ts.
Love the marketing lesson on this napkin holder at Torchy's Taco's! It reinforces the brand's tagline "Damn Good Tacos" while making you smile.
We have branded and rebranded numerous businesses and the tagline always generates considerable discussion; everyone wants a "clever" tagline. However, a funny tagline is not appropriate for all businesses. Torchy's uses humor as primary characteristic of its brand; the menu and graphics are all humorous (e.g. Trailer Trash Tacos), so a funny tagline is perfect. However a business offering professional services or upscale product needs a tagline reflecting its positioning.
A new name and new office in East Austin have helped Miller Blueprint Co. complete a full rebranding campaign to help the company present itself as a modern design and imaging company for high-profile construction and retail clients.
