Fractional CMO. Revenue Strategist. Trusted Partner.
Partnering with founders, CEOs, and sales leaders to drive measurable growth through strategic marketing, streamlined systems, and powerful storytelling.
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From the Blog
$14 Million and Counting. How Austin’s Musicians Changed History.
In March 2026, the City of Austin made history — again. A small group of working musicians spent seven years showing up at City Hall, surviving a pandemic, fighting bureaucratic delays, and refusing to let Austin's live music economy be taken for granted. The result: $14 million distributed directly to musicians and venues through the Austin Live Music Fund, the first program of its kind anywhere in the United States. This is that story.
Your CRM Is Your Most Expensive Address Book (And It Doesn’t Have to Be)
You paid for the CRM. Your team uses it — sort of. But if contacts are dormant and follow-up is still happening in someone's inbox, you don't have a CRM. You have an expensive address book.
Why Marketing is a Team Sport (And How to Build One)
The myth of the lone marketing genius is dead. Today's best-performing teams aren't built on individual brilliance — they're built on cross-functional trust, shared data, and a revenue north star everyone owns.
Happy Holidays! Help us raise $2M for the Austin Texas Musicians Fund!
I joined ATXM to help build the systems musicians need to thrive. We’re raising $2M to expand education, advocacy, and paid opportunities in 2026—and we need partners who believe Austin’s music economy is worth investing in.
How You Treat People Matters—Especially in the Age of AI
In business and life, respect builds trust and success. In today’s AI age, how you treat people matters more than ever to growth and reputation.
Building Trust Online: Why Your Google Business Page Needs to Be Current and Review-Ready
Outdated Google Business Profile? Discover how consistent updates and new reviews help you rank higher, attract more customers, and build trust.
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