Mary McKeown

About Mary McKeown-Christie

Mary is a long-time tech marketer with experience driving marketing programs from the early stages of a startup all the way through IPO and acquisition. She's also well-versed with growing mid-cap and large enterprise corporations looking to drive hyper-growth. As a Fractional Chief Marketing Officer, she designs integrated strategies deeply rooted in the Science of Marketing with data-driven decision-making resulting in more leads, scalability, and increased revenue.
  • Elizabeth Holmes, Imposter

Beware the Fractional CMO Imposter: What to Watch for in Today’s Marketing Landscape

By |2025-07-08T17:07:34-05:00July 8th, 2025|

If you're exploring fractional CMO support, it's critical to distinguish between true C-level leadership and imposters who can't connect marketing to business growth. From lack of KPIs to a hyper-focus on execution, there are red flags you can’t afford to miss. 👉 Learn how to spot the difference—and why vetting your fractional CMO like a full-time executive hire can protect your brand, your budget, and your growth trajectory.

  • Fractional CMO in a business meeting

Why Every Growth Company Needs a Fractional CMO in the Age of AI

By |2025-07-05T16:52:47-05:00July 5th, 2025|

In today’s fast-moving digital landscape, companies need more than just marketing—they need leadership that’s agile, strategic, and tech-savvy. Enter the Fractional CMO: a part-time executive who brings big-picture vision, AI-powered tools, and hands-on execution to drive serious results. Whether you're scaling a SaaS company, modernizing a legacy brand, or building a demand engine from scratch, this role might be the key to unlocking your next phase of growth. Here’s how—and why—it works.

What is a Fractional Chief Marketing Officer?

By |2025-07-05T15:14:23-05:00April 1st, 2023|

The great thing about fractional CMOs is that they go beyond consulting to become a part of the team, but not so far as being an employee. They have specific deliverables to produce over a given period of time, and they are in and out relatively quickly -- usually within a year or two depending on your needs.

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