About Mary McKeown-Christie

Mary is a long-time tech marketer with experience driving marketing programs from the early stages of a startup all the way through IPO and acquisition. She's also well-versed with growing mid-cap and large enterprise corporations looking to drive hyper-growth. As a Fractional Chief Marketing Officer, she designs integrated strategies deeply rooted in the Science of Marketing with data-driven decision-making resulting in more leads, scalability, and increased revenue.

Beware the Fractional CMO Impostor: What to Watch for in Today’s Marketing Landscape

Mary McKeown-Christie2025-08-12T16:00:07-05:00July 8th, 2025|

If you're exploring fractional CMO support, it's critical to distinguish between true C-level leadership and impostors who can't connect marketing to business growth. From lack of KPIs to a hyper-focus on execution, there are red flags you can’t afford to miss. 👉 Learn how to spot the difference—and why vetting your fractional CMO like a full-time executive hire can protect your brand, your budget, and your growth trajectory.

Why Every Growth Company Needs a Fractional CMO in the Age of AI

Mary McKeown-Christie2025-07-31T16:45:23-05:00July 5th, 2025|

In today’s fast-moving digital landscape, companies need more than just marketing—they need leadership that’s agile, strategic, and tech-savvy. Enter the Fractional CMO: a part-time executive who brings big-picture vision, AI-powered tools, and hands-on execution to drive serious results. Whether you're scaling a SaaS company, modernizing a legacy brand, or building a demand engine from scratch, this role might be the key to unlocking your next phase of growth. Here’s how—and why—it works.

What is a Fractional CMO?

Mary McKeown-Christie2025-07-31T15:01:44-05:00April 1st, 2023|

The great thing about fractional CMOs is that they go beyond consulting to become a part of the team, but not so far as being an employee. They have specific deliverables to produce over a given period of time, and they are in and out relatively quickly -- usually within a year or two depending on your needs.

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Mary McKeown-Christie2022-06-28T17:14:46-05:00June 28th, 2022|

The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules. Read this article from the Wall Street Journal for key insights.

“Taking It to the Next Level” with the Master Connector Coaching Series

Mary McKeown-Christie2021-11-09T08:04:33-06:00November 9th, 2021|

Interested in leveling-up your business and creating exponential growth in 2022? Attend this high-energy and entertaining coaching series to learn simple approaches for foundational marketing that will create awareness and drive growth quickly.