Mary McKeown-Christie, Author at Maven Marketing Solutions

About Mary McKeown-Christie

Mary is a long-time tech marketer with experience driving marketing programs from the early stages of a startup all the way through IPO and acquisition. She's also well-versed with growing mid-cap and large enterprise corporations looking to drive hyper-growth. As a Fractional Chief Marketing Officer, she designs integrated strategies deeply rooted in the Science of Marketing with data-driven decision-making resulting in more leads, scalability, and increased revenue.

To Tagline or Not to Tagline

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00July 27th, 2016|

The answer lies in a simple test: show your logo to 3-5 people you don't know, then ask them what they think the company does. If they are correct, you don't need a tagline, otherwise you do.

How Pokémon Go Can Help Market Your Business

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00July 20th, 2016|

In case you missed it (ICYMI), the free app "Pokémon Go" was released on July 6th and offers potentially increased foot traffic to your business. Find out how here.

Targeting to Reduce your Marketing Spend

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00July 6th, 2016|

Before creating a marketing plan, ensure you have your target market defined as precisely as possible. How? You and your marketing team need to answer the following three questions:

7 Steps to Developing a Marketing Strategy in the Digital Age

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00June 27th, 2016|

Many organizations do not take advantage of integrated marketing programs to develop a solid marketing strategy and are left trailing behind.

The Most Powerful Marketing Tool in the World

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00June 15th, 2016|

Hands down, the most powerful marketing tool your business can access is WOM, or Word-of-Mouth.