7 Steps to Developing a Marketing Strategy in the Digital Age
Many organizations do not take advantage of integrated marketing programs to develop a solid marketing strategy and are left trailing behind.
The Most Powerful Marketing Tool in the World
Hands down, the most powerful marketing tool your business can access is WOM, or Word-of-Mouth.
Is Retail Really Dead?
I would argue that retail is alive and well, and changing rapidly
Budweiser Rebranding
Will current Budweiser brand lovers buy more of their brand because of the packaging?
Great New Solution for Automated Pinterest and Instagram Marketing
Let’s be honest, if you’re a marketer and trying to reach audiences through Pinterest and Instagram, the posting, tracking and reporting process is painful. However, I was pleased to find an application designed to help manage and report on Pinterest and Instagram recently called Tailwind. @tailwind, @pinterest,@instagram,#marketing automation, #social media marketing, #social media measurement