If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.
As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do