Mary McKeown-Christie, Author at Maven Marketing Solutions

About Mary McKeown-Christie

Mary is a long-time tech marketer with experience driving marketing programs from the early stages of a startup all the way through IPO and acquisition. She's also well-versed with growing mid-cap and large enterprise corporations looking to drive hyper-growth. As a Fractional Chief Marketing Officer, she designs integrated strategies deeply rooted in the Science of Marketing with data-driven decision-making resulting in more leads, scalability, and increased revenue.

Handling a PR Crisis

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00April 19th, 2016|

PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.

Rumors of Facebook’s death have been greatly exaggerated…

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00April 12th, 2016|

Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.

Marketing is about great storytelling. What’s yours?

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00April 5th, 2016|

As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?

So why do you need Marketing?

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00March 29th, 2016|

Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do

How to Brand Air

By Mary McKeown-Christie|2021-10-05T17:29:45-05:00March 22nd, 2016|

As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.