How to Brand Air
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.
Millions of people use Google every day to search for answers online, but very few use it to its full potential. In fact, this powerful search engine offers several services, apps and features that aren't on many people's radar. Here are a few of our favorites...
Blogging can accomplish so much more than just good Google rankings!
In 2015, approximately 2,000 new marketing applications entered the market. Here are a few more standouts you need to pay attention to...
Referral programs are one of the most effective means of increasing both brand awareness and your customer base, with the added benefit of little to no cash expenditure.