~ News and Musings ~
Company news, best practices, podcasts, and strategic marketing insights.
What is a Fractional Chief Marketing Officer?
The great thing about fractional CMOs is that they go beyond consulting to become a part of the team, but not so far as being an employee. They have specific deliverables to produce over a given period of time, and they are in and out relatively quickly -- usually within a year or two depending on your needs.
Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs
The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules. Read this article from the Wall Street Journal for key insights.
“Taking It to the Next Level” with the Master Connector Coaching Series
Interested in leveling-up your business and creating exponential growth in 2022? Attend this high-energy and entertaining coaching series to learn simple approaches for foundational marketing that will create awareness and drive growth quickly.
Speaking at “Day Kamp” for Startups, Nov. 6th at Capital Factory
I’m honored to have been asked to speak at "Day Kamp" on Nov. 6th at the Capital Factory in downtown Austin regarding strategic marketing - from startup through IPO. They have a full day planned for you as always with early-stage startup education, presentations (tons of biz dev, GTM, marketing, etc 🚀), investor panel, pitching, happy hour, and a VIP dinner!
Featured Podcast Guest on “Rev It Up” with Jess Tiffany
Honored to have been featured in the "Rev It Up" podcast to discuss the role a Fractional Chief Marketing Officer plays within organizations to drive hyper-growth quickly and affordably.
Up and Autumn! Change is in the Air and Opportunity Abounds
This is my Mom’s favorite tree in her neighborhood (Bend, Oregon). It reminds me to find the beauty in change and never be afraid of what’s coming next. This is especially poignant during the COVID-19 pandemic and the ever-changing challenges it presents both professionally and personally for all.