~ News and Musings ~
Company news, best practices, podcasts, and strategic marketing insights.
Effective Taglines – Do You Have One?
Love the marketing lesson on this napkin holder at Torchy's Taco's! It reinforces the brand's tagline "Damn Good Tacos" while making you smile.
We have branded and rebranded numerous businesses and the tagline always generates considerable discussion; everyone wants a "clever" tagline. However, a funny tagline is not appropriate for all businesses. Torchy's uses humor as primary characteristic of its brand; the menu and graphics are all humorous (e.g. Trailer Trash Tacos), so a funny tagline is perfect. However a business offering professional services or upscale product needs a tagline reflecting its positioning.
We’re Very Pleased with the Rebranding of an Austin Icon, Miller Blueprint
A new name and new office in East Austin have helped Miller Blueprint Co. complete a full rebranding campaign to help the company present itself as a modern design and imaging company for high-profile construction and retail clients.
BungoBox joins MMS::Maven Marketing Solutions
We're pleased to welcome BungoBox, Austi [...]
Kelsey Kopankiewitz
Hometown: The Woodlands, Texas Universit [...]
Metropolitan Breakfast Club Intro for Chief Kerr
Tracey and I were honored to be asked to [...]
Year-end planning. Is your business ready to tackle 2014?
The end of the year is quickly approaching and if you haven’t done so already, it’s time to finalize your marketing and public relations plans for next year.