It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line

Mary McKeown-Christie2021-10-05T17:29:45-05:00April 21st, 2016|

If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.

Handling a PR Crisis

Mary McKeown-Christie2021-10-05T17:29:45-05:00April 19th, 2016|

PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.

Rumors of Facebook’s death have been greatly exaggerated…

Mary McKeown-Christie2021-10-05T17:29:45-05:00April 12th, 2016|

Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.

Marketing is about great storytelling. What’s yours?

Mary McKeown-Christie2021-10-05T17:29:45-05:00April 5th, 2016|

As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?

So why do you need Marketing?

Mary McKeown-Christie2021-10-05T17:29:45-05:00March 29th, 2016|

Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do

Business Posts

It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line

Handling a PR Crisis

Rumors of Facebook’s death have been greatly exaggerated…

Marketing is about great storytelling. What’s yours?

So why do you need Marketing?