Why Hire a Fractional CMO in 2025?

Mary McKeown-Christie2025-07-31T16:44:43-05:00July 31st, 2025|Categories: AI, Business Posts, fCMO|

Thinking of hiring a full-time CMO in 2025? Think again. A fractional CMO gives you executive-level marketing leadership without the hefty price tag or long-term commitment. From launching new products to revitalizing your brand, they bring cross-industry insight, agile execution, and a laser focus on results—without the corporate red tape. Best part? You only pay for what you need. 👉 Discover why more companies are going fractional—and how it could be your smartest growth move yet.

Beware the Fractional CMO Impostor: What to Watch for in Today’s Marketing Landscape

Mary McKeown-Christie2025-08-12T16:00:07-05:00July 8th, 2025|Categories: Business Posts, fCMO|

If you're exploring fractional CMO support, it's critical to distinguish between true C-level leadership and impostors who can't connect marketing to business growth. From lack of KPIs to a hyper-focus on execution, there are red flags you can’t afford to miss. 👉 Learn how to spot the difference—and why vetting your fractional CMO like a full-time executive hire can protect your brand, your budget, and your growth trajectory.

Why Every Growth Company Needs a Fractional CMO in the Age of AI

Mary McKeown-Christie2025-07-31T16:45:23-05:00July 5th, 2025|Categories: AI, Business Posts, fCMO|

In today’s fast-moving digital landscape, companies need more than just marketing—they need leadership that’s agile, strategic, and tech-savvy. Enter the Fractional CMO: a part-time executive who brings big-picture vision, AI-powered tools, and hands-on execution to drive serious results. Whether you're scaling a SaaS company, modernizing a legacy brand, or building a demand engine from scratch, this role might be the key to unlocking your next phase of growth. Here’s how—and why—it works.

What is a Fractional CMO?

Mary McKeown-Christie2025-07-31T15:01:44-05:00April 1st, 2023|Categories: Business Posts, fCMO|

The great thing about fractional CMOs is that they go beyond consulting to become a part of the team, but not so far as being an employee. They have specific deliverables to produce over a given period of time, and they are in and out relatively quickly -- usually within a year or two depending on your needs.

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Mary McKeown-Christie2022-06-28T17:14:46-05:00June 28th, 2022|Categories: Business Posts, fCMO|

The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules. Read this article from the Wall Street Journal for key insights.