Don’t Let Your Marketing Age Your Brand
The medium is the message!
It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line
If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.
Handling a PR Crisis
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
So why do you need Marketing?
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do
How to Brand Air
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.