Let’s be honest, if you’re a marketer and trying to reach audiences through Pinterest and Instagram, the posting, tracking and reporting process is painful. However, I was pleased to find an application designed to help manage and report on Pinterest and Instagram recently called Tailwind. @tailwind, @pinterest,@instagram,#marketing automation, #social media marketing, #social media measurement
The medium is the message!
If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do