Budweiser Rebranding
Will current Budweiser brand lovers buy more of their brand because of the packaging?
Don’t Let Your Marketing Age Your Brand
The medium is the message!
Rumors of Facebook’s death have been greatly exaggerated…
Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.
So why do you need Marketing?
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do
How to Brand Air
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.