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From the Blog
Donate $20, Help Families Stay Close to their Sick Babies
The season of giving is upon us. Help us raise $1,000 for Austin-area families stay close to their babies when they're in the hospital. "Buy a Light" for $20 and show your love. #lightsoflove
Cybersecurity and Salesforce: Solving the Weak Link
Salesforce presents a huge security risk as it does NOT provide virus scanning or a way to prevent users from uploading certain types of files, document uploads, or chatter for viruses or malicious content. Thankfully, there is a new solution.
If you can’t beat ’em….
"Saks Downtown" in lower Manhattan boasts several innovative features which distinguish it as a bricks/online hybrid.
No One Cares
The truth is that your target market does not actually care about your brand and your product or service. #brandmanagement
How to Modernize Employee Communication to Improve Business Alignment
Companies with engaged employees outperform those without by over 200%. However, in most organizations today, over half of employees are either not-engaged or actively disengaged from their jobs because they don’t understand how their work relates to the company’s goals and don’t believe their voice matters. This is where relevant and timely internal communications is critical to addressing employee engagement challenges.
To Tagline or Not to Tagline
The answer lies in a simple test: show your logo to 3-5 people you don't know, then ask them what they think the company does. If they are correct, you don't need a tagline, otherwise you do.
How Pokémon Go Can Help Market Your Business
In case you missed it (ICYMI), the free app "Pokémon Go" was released on July 6th and offers potentially increased foot traffic to your business. Find out how here.
Targeting to Reduce your Marketing Spend
Before creating a marketing plan, ensure you have your target market defined as precisely as possible. How? You and your marketing team need to answer the following three questions:
7 Steps to Developing a Marketing Strategy in the Digital Age
Many organizations do not take advantage of integrated marketing programs to develop a solid marketing strategy and are left trailing behind.
The Most Powerful Marketing Tool in the World
Hands down, the most powerful marketing tool your business can access is WOM, or Word-of-Mouth.
Is Retail Really Dead?
I would argue that retail is alive and well, and changing rapidly
Budweiser Rebranding
Will current Budweiser brand lovers buy more of their brand because of the packaging?
Great New Solution for Automated Pinterest and Instagram Marketing
Let’s be honest, if you’re a marketer and trying to reach audiences through Pinterest and Instagram, the posting, tracking and reporting process is painful. However, I was pleased to find an application designed to help manage and report on Pinterest and Instagram recently called Tailwind. @tailwind, @pinterest,@instagram,#marketing automation, #social media marketing, #social media measurement
Don’t Let Your Marketing Age Your Brand
The medium is the message!
It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line
If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.