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From the Blog
Handling a PR Crisis
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
Rumors of Facebook’s death have been greatly exaggerated…
Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.
Marketing is about great storytelling. What’s yours?
As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?
So why do you need Marketing?
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do
How to Brand Air
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.
Useful Google Apps You Never Knew Existed
Millions of people use Google every day to search for answers online, but very few use it to its full potential. In fact, this powerful search engine offers several services, apps and features that aren't on many people's radar. Here are a few of our favorites...
So Why Should You Blog (and why am I?)
Blogging can accomplish so much more than just good Google rankings!
More Marketing Apps You Need to Know About
In 2015, approximately 2,000 new marketing applications entered the market. Here are a few more standouts you need to pay attention to...
Building Brand Awareness Through Referral Programs
Referral programs are one of the most effective means of increasing both brand awareness and your customer base, with the added benefit of little to no cash expenditure.
Are you Walking the Talk?
Your company has a great brand and what appears to be effective marketing. But have you neglected internal branding?
Co-Branding with Local
An almost risk and cost free means to co-brand for small companies is to market themselves as "local"
Innovation is a Passion, even for Dentists
This morning, the Austin Business Journal reported about our friend Dr. Shane Matt of Authentic Smiles Dental Studio and his new invention the "e-Bite". We're so proud of him!
Working Smart: What do you spend on Efficiency tools?
Bundling online subscription services is like cobbling together a super-human robot transformer employee that doesn’t take breaks, works 24 hours a day, and costs less than minimum wage. I’ll buy that all day.
What the heck is an “authentic” brand anyway?
We frequently find the need to discuss the relative authenticity of a proposed brand name or update with clients.
Super Bowl 2016 Ad Champion
My vote for the best was the Prius “The Longest Chase” commercial.