Fractional CMO. Revenue Strategist. Trusted Partner.
Partnering with founders, CEOs, and sales leaders to drive measurable growth through strategic marketing, streamlined systems, and powerful storytelling.
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From the Blog
Cybersecurity and Salesforce: Solving the Weak Link
Salesforce presents a huge security risk as it does NOT provide virus scanning or a way to prevent users from uploading certain types of files, document uploads, or chatter for viruses or malicious content. Thankfully, there is a new solution.
If you can’t beat ’em….
"Saks Downtown" in lower Manhattan boasts several innovative features which distinguish it as a bricks/online hybrid.
No One Cares
The truth is that your target market does not actually care about your brand and your product or service. #brandmanagement
How to Modernize Employee Communication to Improve Business Alignment
Companies with engaged employees outperform those without by over 200%. However, in most organizations today, over half of employees are either not-engaged or actively disengaged from their jobs because they don’t understand how their work relates to the company’s goals and don’t believe their voice matters. This is where relevant and timely internal communications is critical to addressing employee engagement challenges.
To Tagline or Not to Tagline
The answer lies in a simple test: show your logo to 3-5 people you don't know, then ask them what they think the company does. If they are correct, you don't need a tagline, otherwise you do.
How Pokémon Go Can Help Market Your Business
In case you missed it (ICYMI), the free app "Pokémon Go" was released on July 6th and offers potentially increased foot traffic to your business. Find out how here.
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