Case Study

Client: Bekatec GmbH
Industry: Enterprise Technology / Adobe Experience Manager (AEM)
Markets: North America & Europe
Website: www.bekatec.com

Challenge

As a longstanding Adobe Experience Manager (AEM) development partner, Bekatec had built a solid reputation among technical stakeholders in Europe. However, the brand lacked visibility and strategic positioning in the broader North American enterprise market—despite delivering world-class digital transformation solutions for global clients. The company’s existing marketing infrastructure, messaging, and design failed to reflect the caliber of its offerings or the international scale of its operations.

Solution

Bekatec engaged Maven Marketing Solutions as a Fractional Chief Marketing Officer to lead a strategic overhaul of the brand, marketing operations, and business development function. Working closely with executive leadership in Germany and the Victoria, BC office, Maven provided end-to-end marketing leadership and execution, integrating global teams and elevating Bekatec’s market presence.

Key initiatives included:

✅ Strategic Repositioning & Brand Refresh

  • Repositioned Bekatec as a premier AEM partner for complex enterprise needs in finance, automotive, healthcare, and government sectors.

  • Developed a differentiated brand narrative focused on technical excellence, cross-border collaboration, and enterprise-grade solutions.

  • Oversaw the creation of a refreshed brand identity, ensuring consistency across all digital and print touchpoints.

✅ Website Redesign & Content Development

  • Directed a comprehensive redesign of Bekatec.com to reflect the firm’s global scale, strategic services, and Adobe specialization.

  • Wrote and edited all website content—from homepage to technical service pages—to align with SEO best practices and enterprise buyer personas.

  • Led art direction and wrote case studies for key client projects to illustrate outcomes, scalability, and industry-specific expertise.

✅ SEO, Social Media, and Content Marketing Oversight

  • Developed and executed a search engine optimization (SEO) strategy to elevate organic search visibility for “Adobe AEM services” and related enterprise keywords.

  • Implemented a social media overhaul, building a consistent content calendar across LinkedIn and Twitter to engage enterprise decision-makers and Adobe ecosystem partners.

  • Directed industry-specific thought leadership content, including articles and white papers submitted to Adobe partner networks and digital transformation publications.

✅ Public Relations & Demand Generation

  • Launched targeted direct marketing and email nurture campaigns to re-engage existing clients and capture new leads in North America.

  • Oversaw PR strategy and media outreach to announce major wins, certifications, and platform capabilities.

  • Authored industry articles and placed bylined pieces in relevant Adobe and enterprise digital experience media outlets.

✅ Sales Enablement & Business Development Support

  • Led the creation of a company capabilities brochure, aligning messaging with the enterprise AEM buyer journey.

  • Partnered with the business development team to refine value propositions, sales decks, and outreach messaging for new markets.

  • Provided ongoing strategic direction to prioritize verticals and shape outbound efforts.

✅ Project Management & Global Team Oversight

  • Managed cross-functional marketing projects across Victoria, BC and Germany, fostering efficient collaboration across time zones.

  • Built workflows and reporting tools to track performance metrics, campaign ROI, and content engagement.

  • Aligned internal staff and external vendors under a unified strategy for brand and revenue growth.

Results

Strategic Marketing Leadership That Transformed a Global AEM Partner in Just 4 Months

Successfully led Bekatec’s marketing transformation from the ground up in a high-growth, start-up-style environment. Within weeks, forged critical partnerships with top-tier consulting firms and secured Bekatec’s Adobe Partnership. Delivered three in-depth case studies and a tailored agency partner packet designed to attract enterprise clients like Deloitte and Accenture. Secured Bekatec’s first major U.S. media feature in CIOReview, with ongoing PR exposure scheduled.

Consolidated global digital assets across Germany, Canada, and the U.S. into a unified .com domain, laying the groundwork for a multilingual site and improved SEO. Directed a social media and digital content overhaul launching in Fall 2025, ensuring alignment across channels and regions. Drove visibility, credibility, and demand generation—positioning Bekatec as a serious contender in the North American enterprise AEM space.

  • +65% increase in organic website traffic within six months of launch

  • 300% growth in qualified leads from North American enterprise prospects

  • Successful repositioning as a top-tier AEM partner, increasing visibility across Adobe partner networks

  • Launch of new client case studies and content assets that directly contributed to new business acquisition

💬 Client Feedback

“Maven helped us bring clarity, confidence, and structure to our marketing strategy. We finally have a brand and message that reflects who we are—and more importantly, where we’re going.”


— Paul Deman, Executive Director, Bekatec Online Solutions, Canada

Content Examples