As your factional Chief Marketing Officer, MMS provides big-picture strategy and implementation to improve your bottom line. Outsourcing all or part of your marketing allows you to benefit from the expertise of highly experienced marketers without the salary, benefit, and overhead costs of a completely in-house team.
We focus on integrated programs incorporating everything from brand creation through marketing and public relations strategy and implementation, with a focus on driving results. We will also train internal staff on best practices and implementation to ensure the effective continuity of ongoing strategic initiatives while we plan for your future success.
With a passion for producing tangible results, our Fractional Chief Marketing Officer services are customized to meet your needs with clearly identified goals and objectives.
- We create customized and flexible marketing and public relations strategies to help businesses drive revenue, increase brand equity, and create awareness.
- We assess your competition, position your company effectively, ensure the right audience is listening, and produce results quickly to accomplish your goals.
- We work collaboratively with each of our clients to create programs effective within their market and within their budget.
Designed for organizations looking to grow, the Synthesis Assessment™ “lifts the hood” and looks at nitty-gritty marketing and sales operational effectiveness.
The “Synthesis Assessment” unearths a professional, tactical assessment of the current operational management infrastructure with functional recommendations for implementation.
- This is not a cookie-cutter, high-level numbers assessment.
- This is a very detailed and direct assessment of the organizational health supporting sales and marketing revenue.
- This is a customized reality check to uncover every area of marketing and sales management – infrastructure, tools, standard operating procedures, CRM configuration, communications, staff experience level, management assessment, etc.
With a background steeped in marketing communications and PR for both B2B and B2C markets, our copywriting services are designed to initiate an action that elevates your brand against competitors and leads to revenue — set up a meeting, create a new sales opportunity, or sell a product or service directly.
Strategic copywriting is different from standard copywriting. It considers the clients’ competitive landscape and helps educate the reader about the superiority of your product or service with an objective, friendly, and professional tone. And, all content should follow the brand management brief with competitive positioning and keywords to drive organic SEO (if digital).
Services include but are not limited to:
- Blogging
- Long-form writing/articles
- Website Wireframing
- Website Copywriting (SEO)
- Advertising copy (including PPC) and concept design
- Social Media Copy
- Case Studies
- White Papers
- Data Sheets
- eNewsletters
- Executive Communications
- Press Releases
- Sales Communications
- Anything sales, marketing, and public relations related