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Lead & Learn

Scrappy Marketer Meets Strategic Leader -- Lessons at the intersection of grit, growth, and great marketing.

Why Every Growth Company Needs a Fractional CMO in the Age of AI

2025-07-31T16:45:23-05:00July 5th, 2025|

In today’s fast-moving digital landscape, companies need more than just marketing—they need leadership that’s agile, strategic, and tech-savvy. Enter the Fractional CMO: a part-time executive who brings big-picture vision, AI-powered tools, and hands-on execution to drive serious results. Whether you're scaling a SaaS company, modernizing a legacy brand, or building a demand engine from scratch, this role might be the key to unlocking your next phase of growth. Here’s how—and why—it works.

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What is a Fractional CMO?

2025-07-31T15:01:44-05:00April 1st, 2023|

The great thing about fractional CMOs is that they go beyond consulting to become a part of the team, but not so far as being an employee. They have specific deliverables to produce over a given period of time, and they are in and out relatively quickly -- usually within a year or two depending on your needs.

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Speaking at “Day Kamp” for Startups, Nov. 6th at Capital Factory

2021-10-25T13:30:28-05:00October 20th, 2021|

I’m honored to have been asked to speak at "Day Kamp" on Nov. 6th at the Capital Factory in downtown Austin regarding strategic marketing - from startup through IPO. They have a full day planned for you as always with early-stage startup education, presentations (tons of biz dev, GTM, marketing, etc 🚀), investor panel, pitching, happy hour, and a VIP dinner!

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