~ News and Musings ~
Company news, best practices, podcasts, and strategic marketing insights.
No One Cares
The truth is that your target market does not actually care about your brand and your product or service. #brandmanagement
How to Modernize Employee Communication to Improve Business Alignment
Companies with engaged employees outperform those without by over 200%. However, in most organizations today, over half of employees are either not-engaged or actively disengaged from their jobs because they don’t understand how their work relates to the company’s goals and don’t believe their voice matters. This is where relevant and timely internal communications is critical to addressing employee engagement challenges.
To Tagline or Not to Tagline
The answer lies in a simple test: show your logo to 3-5 people you don't know, then ask them what they think the company does. If they are correct, you don't need a tagline, otherwise you do.
How Pokémon Go Can Help Market Your Business
In case you missed it (ICYMI), the free app "Pokémon Go" was released on July 6th and offers potentially increased foot traffic to your business. Find out how here.
Targeting to Reduce your Marketing Spend
Before creating a marketing plan, ensure you have your target market defined as precisely as possible. How? You and your marketing team need to answer the following three questions:
7 Steps to Developing a Marketing Strategy in the Digital Age
Many organizations do not take advantage of integrated marketing programs to develop a solid marketing strategy and are left trailing behind.