~ News and Musings ~
Company news, best practices, podcasts, and strategic marketing insights.
The Most Powerful Marketing Tool in the World
Hands down, the most powerful marketing tool your business can access is WOM, or Word-of-Mouth.
Is Retail Really Dead?
I would argue that retail is alive and well, and changing rapidly
Budweiser Rebranding
Will current Budweiser brand lovers buy more of their brand because of the packaging?
Great New Solution for Automated Pinterest and Instagram Marketing
Let’s be honest, if you’re a marketer and trying to reach audiences through Pinterest and Instagram, the posting, tracking and reporting process is painful. However, I was pleased to find an application designed to help manage and report on Pinterest and Instagram recently called Tailwind. @tailwind, @pinterest,@instagram,#marketing automation, #social media marketing, #social media measurement
Don’t Let Your Marketing Age Your Brand
The medium is the message!
It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line
If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.