Blog posts – business only.
Handling a PR Crisis
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
Rumors of Facebook’s death have been greatly exaggerated…
Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.
Marketing is about great storytelling. What’s yours?
As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?
So why do you need Marketing?
Many people, submerged in their own expertise and in running their businesses, don't really understand what marketing is and what it can do
How to Brand Air
As one of the first steps in a branding strategy is to come up with points of differentiation for the value proposition, commodity products and services are certainly more challenging, but by no means impossible.