IndustriesMary McKeown-Christie2025-07-08T15:52:32-05:00

With over 30 years of experience in B2B strategy, brand development, and revenue-focused execution, we partner with companies across sectors—from outsourced professional services and SaaS platforms to healthcare, manufacturing, and wellness brands.

Whether you’re scaling, repositioning, or launching something new, our fractional CMO leadership and strategic marketing solutions deliver measurable impact—regardless of your industry.

🔟 Top Industries Served by Maven Marketing Solutions

Professional Services
Including: outsourced accounting, HR, legal, and consulting firms
Maven specializes in brand development, revenue-focused marketing strategy, and growth frameworks for firms like Optima Office, driving measurable outcomes in client acquisition and retention.
Enterprise Software / SaaS
Especially B2B platforms in AI, data, and operational systems
Maven partners with SaaS companies scaling go-to-market strategies and optimizing martech stacks (e.g., HubSpot to WordPress migrations, CRM integrations).
Digital Experience Platforms / Adobe Ecosystem
Adobe Experience Manager (AEM), CMS migrations, digital transformation
As the lead strategic partner for Bekatec Online Solutions, Maven supported global AEM migrations for Fortune 500 clients like Henkel, involving 200+ sites across 30 countries.
Financial Services & Fractional CFO Providers
Outsourced finance, controller services, bookkeeping, and advisory firms
Maven builds messaging and lead-gen campaigns tailored to CFO services, articulating complex offerings with clarity for firms focused on $3M–$15M SMBs.
Manufacturing & Industrial Services
Precision engineering, product lifecycle companies, industrial SaaS
Strategic marketing efforts have supported M&A positioning and brand transitions for advanced manufacturing companies, including nanotech and robotics sectors.
Healthcare & Medical Practices
Private practices, mental health providers, functional medicine
Maven provides web content, service messaging, and SEO support for client-centric care models like Libby DeFranco’s naturopathic practice.
Beauty & Wellness Services
Estheticians, med spas, holistic health studios
Branding, copywriting, and promotional work for businesses like Amy’s Skin Spa demonstrates Maven’s ability to translate wellness offerings into high-converting content and local SEO.
Consumer Services
Moving companies, home services, and specialty trades
Support includes brand repositioning and demand generation for service companies targeting both residential and commercial customers.
Food & Beverage / Retail Startups
Bakery cafés, retail product launches, specialty food services
Maven led brand development, PR, and digital launch strategy for SLO Delicious Bakery, from messaging to media relations.
Business Communities / Entrepreneur Networks
EO, Vistage, and outsourcing-focused peer groups
Maven contributes thought leadership, event content, and brand development for communities of senior revenue leaders, exploring alliances around outsourcing and fractional services.

Other Industries Served

Business-to-Business (B2B)

Sofware as a Service (SaaS)
Cybersecurity Software (SaaS)
Commercial Architecture
Energy (Oil & Gas)
Entertainment Media
Healthcare Tech (software, testing, etc.)
Industrial Automation
Information Governance Software
Legal Services
Medical Services
Moving Services (Commercial & Residential)
Nanotechnology
Non-Profit Organizations (range of markets)
Professional Services
Telecommunications
Technology hardware, software and services

Business-to-Consumer (B2C)

Architecture
Dental
Food
Energy
Entertainment Media
Fitness/Yoga
Fashion Apparel/Accessories
Golf
Home Furnishings
Legal Services
Medical
Moving / Packing
Non-profit
Pet Products/Services
Photography
Professional Services
Sporting Goods

Case Studies

Mary McKeown-Christie2025-07-03T16:37:25-05:00

100% Revenue Growth in 2 Years for Real Estate SaaS Company

An established real estate SaaS company doubled its rev [...]

Mary McKeown-Christie2025-07-03T15:40:48-05:00

300% Revenue Growth in 12 Months for B2B SaaS Cybersecurity Startup

A self-funded B2B SaaS startup achieved 300% revenue gr [...]

12 Next

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Mary is absolutely stellar at her craft. She analyzed our needs and paired them with our goals for the company. With an updated website and new social media strategies we were able to start a new trajectory of growth. Thank you to Maven Marketing Solutions!

Pamela Thanawalla

Chief Operating Officer / Thanawalla Digital

It’s been a pleasure working with you David. From your assessment and analysis to the implementation of your solutions, the quality of your work has far exceeded our expectations. Thanks to your efforts, we are now in a much better position to exceed our revenue forecasts. The delivery of your services has enabled us to operate similarly to other world-class organizations. Some of the key deliverables you’ve given us are:

A formal Sales Training Program
A Sales Manual complete with product information, sales techniques, SOPs, tutorials, and consistent messaging
A Performance Assessment Program
The creation of an Inside Sales Department
A Sales Recruitment Process

Thank you for all that you’ve done, and please know that we are in a much better place because of your contributions.

Alan Schaefer

Head of Sales / L-Nutra, Inc

I’ve been in the moving business for over 30 years and had absolutely no online marketing or PR presence. Mary changed all of that within months, and to my astonishment, grew my business 60% in the first year of working together. Her knowledge of integrated marketing, public relations, and best practices in business management has completely overhauled my business and allowed us to move into new markets successfully. I’m very grateful to her, and would highly recommend Maven Marketing Solutions to any business.

Mary Kopp

CEO / ABC Longhorn Moving

David’s work in restructuring our sales and marketing efforts was impressive. I think it’s only appropriate to highlight a few of his accomplishments:

We now have a standard, coherent message that is consistent throughout all of our marketing materials
His repositioning of our services and the rebranding of our presentations, overviews, and messaging was phenomenal
The sales training infrastructure he created, especially the training manual, now allows us to train new sales reps on par with other best-in-class organizations
Most importantly, since implementing your solutions, we have had record-breaking sales and were able to finish 2019 with extremely higher revenues than we had ever expected.

David Delehanty

VP of Business Development / PRIZM

Through Mary’s marketing expertise and guidance, we were able to rebrand and reposition our small SaaS cybersecurity startup to successfully sell directly to large enterprises, as well as large consulting houses such as Deloitte.

Her ability to refine messaging and create an integrated, strategic marketing program transformed our business and grew revenue by 400% in 12 months. Amazing. She was a true partner as a fractional CMO and helped us solidify our company and product as the industry leader in Salesforce cybersecurity. We’re truly grateful for her efforts and highly recommend her services to any organization looking to grow.

Matt Meyers

CEO / Adaptus, LLC

Mary is a detail oriented, high energy, incredibly positive and very insightful marketing and public relations professional. These attributes have clearly helped her to make important contributions in subsequent positions. I would immediately consider Mary for hiring in my company today.

Kerry Pope

EVP Sales and Marketing / Intuitive Surgical

I approached Maven Marketing because we needed to update our image, our web presence and marketing in order to attract new customers to my restaurant. Maven helped me by listening to my concerns and guiding us through the process. The result was that our web site and social media have become major components in our marketing and we’ve attracted many new customers and accelerated our growth and profitability. I appreciate their attention to detail and level of personal service, which goes beyond what I expected from a marketing company. Working with Maven Marketing has been a very positive experience for Las Palomas Restaurant and I would recommend them to other businesses that need help to update and improve their marketing.

MariCarmen Desentis Corona Dale

Owner, General Manager / Las Palomas Restaurant & Bar

Tracey Nelson is the rare combination of being an expert in her field and an absolute pleasure to work with. She has a modern and highly effective brand marketing toolkit in addition to being able to create customized successful strategies.

Juliana Prather

Managing Director / International Strategies, Grant Juerey LLC, New York, NY

I had the pleasure of working with Mary when she first came to Austin, and signed up to perform the Public Relations function for Cleanovation 2010. Being new in town, Mary did an outstanding job navigating her way into the relevant media principals and acquired significant coverage for our event in local, national, and international media. Kudos Mary.

Arie Brish

Conference Director / Cleanovation Cleantech Conference

I had the good fortune of working with Tracey at Fila, a leading global sportswear brand. One of the many things I respect about Tracey is her willingness to collaborate on a cross-functional basis with her colleagues from marketing, product development, sales and finance. Tracey is a savvy marketer who understands the importance of maintaining brand integrity when building a global licensing program for the company.

Howe Burch

EVP/Managing Director / TBC Advertising, Baltimore MD

Mary plus your business equals Growth. If you want potential clients to know who you are, how to find you and to convert, Mary is the right person for the job.

Shane Matt, DDS

Owner, Dentist / Authentic Smiles Dental Studio

As a marketer, I am impressed by Tracey’s ability to ground creative thinking with sound business practices. Tracey has her finger on the pulse of the marketplace, and is adept at combining this with knowledge of Operations, Finance, Manufacturing and Sales/distribution channels. In sum, I find her savvy, engaging, and the most important litmus test: able to bring her creative ideas through to tactical implementation.

Carol Lynn Martens

Consultant / Marketing Metier

Tracey and Mary helped us through incredible changes in the last 18-24 months. As a 90+ year old company on the third generation, we had some historical helps and hazards. I was absolutely thrilled with what The Mavens were able to do for us as we rebranded, changed names, and relocated all within a month. The Mavens created and implemented a strategic marketing and PR plan to increase the company’s reach into new markets and helped us directly with PR, marketing, messaging, even some décor consultation to insure we had a customer friendly environment. They guided me through the rebranding process and recommended a creative firm who worked patiently to create a logo that embraces our history as well as our current and future presence. The Mavens then continued with our marketing efforts that including web updates, email campaigns and newsletter, and advertising calendar and budget.

What the Mavens brought to me was priceless, and I am forever appreciative for how Tracey and Mary both helped transition, brand and grow our business. They came highly recommended to us, and I highly recommend them to you.

Luci Miller

President / Miller Imaging & Digital Solutions

I’d hire Tracey and Mary again in a heartbeat to help me with marketing and with website design. Everything about it was expertly done and it was so easy on me. And it worked – my patients loved it.

Dr. Sara G. Austin, M.D.

Neurologist / Seton

Maven Marketing Solutions came in at a critical time to help us at Saks with a major marketing event. She was sensitive to the team, brought insight and created a spot on action plan we were able to deliver. Their professionalism, experience, network, and ability to understand not only our local store but omni-channel goal was very impressive.

Ann Kasper

General Manager / Saks Fifth Avenue