Fractional CMO. Revenue Strategist. Trusted Partner.
Partnering with founders, CEOs, and sales leaders to drive measurable growth through strategic marketing, streamlined systems, and powerful storytelling.
Diverse Clientele
From the Blog
Great New Solution for Automated Pinterest and Instagram Marketing
Let’s be honest, if you’re a marketer and trying to reach audiences through Pinterest and Instagram, the posting, tracking and reporting process is painful. However, I was pleased to find an application designed to help manage and report on Pinterest and Instagram recently called Tailwind. @tailwind, @pinterest,@instagram,#marketing automation, #social media marketing, #social media measurement
Don’t Let Your Marketing Age Your Brand
The medium is the message!
It’s Not You, It’s Me: How personal judgments about social media can negatively impact your bottom line
If I had a dollar for every time a client has emphatically told us that social media is not relevant to their business, we would be millionaires. But eventually, we teach our clients that social media marketing isn’t about them, it’s about the prospect/customer and how they prefer to receive the information, not about how you, the client, prefer to deliver it.
Handling a PR Crisis
PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.
Rumors of Facebook’s death have been greatly exaggerated…
Think Facebook is over? Think again! A recent article in "The Economist" notes that "Facebook is now the sixth-most-valuable public company in the world, with a market value of around $325 billion.
Marketing is about great storytelling. What’s yours?
As marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion. Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?
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