tracey nelson

Co-Branding Money

2021-10-05T17:29:49-05:00June 30th, 2011|

Yesterday, I took my kids to the bank, so they could open up their own checking accounts. They were presented with a portfolio of options to “personalize” their new debit cards.  Each option carried the logo of a sports team, university, consumer com Read More>

Inspired Brand Names

2021-10-05T17:29:50-05:00March 29th, 2011|

Any trip down a grocery store aisle or a cruise through the online yellow pages yields hundreds of different brand names, from "why didn't I think of that? to "what were they thinking?". Ever wonder how great brand names are born?  Science? Magic? Di Read More>

Egypt :: the Brand

2021-10-05T17:29:50-05:00March 9th, 2011|

I was surprised to read recently that less that 5% of Egypt’s economy is based on tourism.  I’ve been there a number of times and I believe the number is probably higher, as thousands of Egyptians depend unofficially on business and tips from tourist Read More>

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